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A Case History – Dragonfly Organizing Solutions

Phase I – Planning: Dragonfly Organizing Solutions is a small professional organizing firm looking to establish themselves in a highly competitive market. They wanted a brand identity that would showcase their unique personality and skills. As with any project, we began by finding out as much as we could about the company and the market, studying their business plan, understanding their objectives and creative visions. We asked a lot of questions to isolate exactly what made Dragonfly unique. We discussed key descriptive terms they felt defined their firm, such as helpful, prompt and professional.

And we studied the logos and branding of other organizing firms so we could avoid the trite, the obvious, the overused, and develop something unique, something that would stand out.

Phase II, Concept Development:
Based on all of our research and discussions, we developed a number of possible visual solutions to meet Dragonfly’s needs and objectives. Each of these solutions played off of the symbolism of the dragonfly as an agent of change, transformation and vision.

We created and presented seven very different ideas for a Dragonfly logo. At this point, the ideas were rough, encompassing a broad scope of potential visual directions. We went over these ideas with the client, and settled on a combination of two of the ideas presented.

Phase III, Design Development:
At this stage, we took the preferred design concept and presented a series of alternate colors, as well as versions of the logo in black and white, and reversed on a dark background. With the client, we created a color palette of greens and earth colors that would represent Dragonfly, and worked out how their branding would be rolled out on all potential platforms.

Phase IV, Production:
Once the final design and color palette were approved by the client, we proceeded with the business card design followed by the website design and production, incorporating the new branding image throughout.

This look was then extended to the client’s Facebook page, where we incorporated the branding into the Facebook Timeline format.

The branding seamlessly flowing into the client’s Twitter page as well.

Consistency of branding is vital to any business. However your potential customers contact you , they must see a consistent image that forwards your brand image. At SkyHawk Studios, we oversee the branding process from concept to implementation.

You know your company. You know what image you want to project to your customers or clients. Our aim is to understand your goals and your vision, and use our skills to create a company image that will help to bring you the success you are striving for.

Contact us now and let’s discuss your promotional needs.

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