What Is It With These Corny Taglines?
From SkyHawk Studios: Experience matters – top-drawer graphic design. Lean budget? Tight deadline? No problem.
Dear Friends and Clients,
We’ve given ourselves a facelift! Last month our newsletter covered website makeovers offering a review of your home page and what happened is that we did a review of our own site and decided we needed an entire makeover! So that’s what we did; rebranded ourselves, upgraded our website and there’s a whole new look to SkyHawk Studios! Please take a peek. We’d appreciate your input.
Now to the subject of this month’s newsletter: Corny Taglines!
 Something that’s been bothering me for some time now is all of these totally corny, clichéd, self serving, fatuous and vague taglines that businesses come up with. Personally, when I read one of these ridiculous taglines on a company’s website (or business card, or signage), I just don’t take them very seriously, business-wise. There have been a few times when a client has offered up a tagline that made me cringe – a tagline for their start-up company that reads something like this:
DPR Insurance – “Your Trusted Name in Insurance“. Can you get any more time-worn or clichéd? Certainly this company is not my “trusted” name, nor anyone else’s. And I won’t go into the use of initials as a business name again! (more cringe, cringe). It’s covered in another article here.
Or what about this one: Jake’s Auto Repair – “Your Choice for Automotive Care”. Yawn. Not my choice!
Some of the difficulty people have with taglines comes from a confusion between slogans and taglines. A slogan is a simple, dynamic phrase that evokes an emotion or establishes the character of a brand. Nike’s “Just Do It,” for instance, doesn’t say anything about athletic shoes. But it does create a feeling about the company. Taglines, on the other hand, are descriptive phrases that tell what the company or organization does. A tagline has to actually help others understand your business better and have some kind of meaning or it’s useless at best, pompous at worst.
In terms of your web presence, having an effective tagline is far more important, in my view, than having a catchy slogan. When someone lands on your website, you absolutely want to make sure they immediately understand what it is your company actually does, what it sells, what it makes. If you can accomplish that with a bit of pizzazz, all the better!
The process of coming up with a tagline can be as easy as this:
DPR Insurance – Assuring You are Covered When You Most Need It
OR, simply
DPR Insurance – Life, Auto, Home – We’ve Got You Covered
There are so many examples of bad taglines and good taglines, what works and what is simply mundane, boring or ridiculous. Tons of articles exist about the dos and don’ts in the creating of taglines. I came across some very well known companies...read more
P.S. SkyHawk’s “Funniest Slogan” contest is still going on! (Check it out on our blog here or go to our Facebook page.) We now have 3 winners whose ads are posted on our blog.
Please join us on Facebook, connect on LinkedIn, send us tweets on Twitter! The more communication, the better. And if we can help you with anything, like a press release, new logo, website or a little ad, give us a call. 503 235 0062
Sherry
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